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Job Description
Job Requirements:
- Any PG/ MBA
- Experience of 12 to 15 years in marketing
- Preferred from Broking industry
- Should be able to engage with clients/ industry peers with strong market presence
- Good communication skills
Job Responsibilities:
- Develop and implement marketing strategies to increase brand awareness and generate leads in the broking/financial services market.
- Conduct market research and competitor analysis to identify industry trends, client needs, and areas for growth.
- Collaborate with senior management to set marketing goals and objectives aligned with the company's business strategy.
- Plan, execute, and monitor multi-channel marketing campaigns (digital, email, social media, events, etc.) to drive customer engagement and acquisition.
- Analyze campaign performance using metrics such as ROI, CPA, and conversion rates; provide insights and recommendations for optimization.
- Manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI.
- Lead digital marketing initiatives, including SEO, SEM, social media advertising, and content marketing, to enhance online visibility and attract new clients.
- Oversee website updates, landing pages, and digital content to ensure consistency and alignment with brand messaging.
- Develop compelling content for various marketing channels, including blogs, newsletters, videos, and press releases, to position the company as a thought leader in the broking industry.
- Work closely with the creative team to design marketing materials (brochures, presentations, infographics) that align with brand guidelines.
- Maintain and strengthen the company's brand identity across all marketing platforms.
- Collaborate with the sales and client servicing teams to create client-focused marketing materials and presentations.
- Organize webinars, workshops, and other client engagement activities to build relationships and showcase the company’s offerings.
- Monitor client feedback and market sentiment to inform marketing strategies and enhance the customer experience..
Job Requirement
Additional Information
Job Type | : | Full Time |
Experience | : | 12 - 15 years |
Location | : | Mumbai, India |
Qualification | : | + Any |