Job Requirements:

• MBA in marketing, business administration or relevant discipline. 

• 5-10years of experience in Pharma / FMCG / consumer goods – Marketing is preferable But core experience in Digital Marketing, with a proven track record in managing social media campaigns and content creation. 
• Proven track record of developing and executing successful marketing strategies. 
• Strong understanding of digital marketing tools and analytics. 
• Excellent communication and interpersonal skills. 
• Ability to think creatively and analytically to solve problems 
• Excellent written and verbal communication skills. 
• Excellent organizational and time management skills. 
• Strong understanding of scientific content development and the ability to communicate 
complex concepts in a clear and engaging manner. 
• Familiarity with pharmaceutical industry regulations and compliance requirements. 
• Excellent project management skills with the ability to manage multiple campaigns 
simultaneously. 
• Proficiency in digital marketing tools (e.g., Hootsuite, Google Analytics, social media 
management platforms). 
• Strong communication, interpersonal, and collaboration skills. 
• Ability to think strategically while also being detail-oriented and results-driven. Ability to 
implement process driven solutions. 
• Proficient in Microsoft Office Suite or similar software 
• Team Management skills. 

Job Responsibilities:
Social Media Strategy & Execution: 
• Plan, execute, and optimize social media marketing campaigns across multiple platforms 
(e.g., LinkedIn, Facebook, Twitter, Instagram). 
• Develop and curate content tailored to the needs of the pharmaceutical industry, driving 
awareness and engagement. 
• Monitor social media trends and insights to adapt campaigns and ensure consistent brand 
messaging. 
• Collaborate with cross-functional teams to align social media strategies with overall marketing 
and sales objectives. 
Content Development & Strategy: 
• Lead the creation of high-quality, scientifically accurate content for a variety of platforms, 
including websites, blogs, email newsletters, and social media. 
• Work closely with subject matter experts to ensure the content aligns with industry standards 
and regulations. 
• Manage the content calendar and ensure timely and relevant content delivery across all 
channels. 
• Write and edit compelling, clear, and concise scientific and promotional content for both 
healthcare professionals and patients. 
• Support Business development for content as and when needed during CME and other 
events. 
Marketing Campaigns & Initiatives: 
• Develop and implement comprehensive marketing strategies and campaigns aimed at 
increasing product awareness and sales. 
• Coordinate with the sales team to ensure marketing initiatives align with sales goals and 
product launches. 
• Measure the effectiveness of campaigns and adjust strategies based on performance metrics. 
• Manage budgets and timelines for marketing projects and initiatives. 
Public Relations (PR) Activities: 
• Develop and execute PR strategies to build and maintain a positive public image for the 
company and its products. 
• Manage media relations, including drafting press releases, pitching story ideas, and 
coordinating interviews with key stakeholders. 
• Build relationships with journalists, influencers, and industry thought leaders to amplify the 
brand’s presence in the pharmaceutical space. 
• Monitor media coverage and analyze the effectiveness of PR campaigns, adjusting strategies 
as needed. 
• Organize and manage events, such as product launches, press conferences, or webinars, 
ensuring optimal media coverage and brand visibility 
Website Content Management: 
• Oversee the management and continuous optimization of the company website, ensuring it is 
aligned with the latest marketing strategies and industry standards. 
• Collaborate with the design and technical teams to ensure website content is up-to-date, 
engaging, and compliant with pharmaceutical regulations. 
• Develop, edit, and upload new content, including landing pages, product information, articles, 
and blog posts, ensuring SEO best practices are followed. 
• Monitor website traffic and user behavior using analytics tools, identifying opportunities to 
improve user experience and content engagement. 
Marketing Collaterals: 
• Develop, design, and produce marketing collaterals (brochures, flyers, presentations, 
whitepapers, etc.) for various marketing channels. 
• Ensure that all marketing materials are consistent with brand guidelines and regulatory 
requirements. 
• Work with external agencies and internal teams (e.g., sales, regulatory, design) to produce 
high-quality promotional materials that communicate the value of the company’s products and 
services. 
• Update and maintain marketing materials regularly to reflect new product information, 
launches, and regulatory changes. 
Market Research & Analysis: 
• Conduct market research to identify trends, opportunities, and challenges within the 
pharmaceutical sector. 
• Analyze competitor marketing strategies and stay updated on industry developments. 
• Use insights from research to inform strategic decisions and content creation. 
Collaboration & Cross-functional Coordination: 
• Work closely with the scientific, regulatory, and sales teams to ensure all marketing materials 
comply with industry regulations and standards. 
• Support the execution of events, conferences, and webinars, ensuring the brand presence is 
optimized and scientific content is effectively communicated. 
• Collaborate with external agencies and vendors to develop marketing collateral and 
promotional materials.